RunTime
works with developers and end-users to develop RTSB-based
products tailored to a specific vertical market. These products,
called RT SITEWARE, give business managers power they never
had before. The power to implement initiatives, respond to
competition, target information, control brand identity, manage
workflow -- in short, the power to manage their business at
Internet speed.
RT SITEWARE combines key functional aspects of enterprise,
content, document and communication management in a powerful
single platform to simplify the ongoing management of dynamic
extranets, intranets and public websites.
RT SITEWARE provides the opportunity for employing an enterprise-wide
standard development platform with individualized applications
at the department or business unit level to meet diverse
communication and information management needs. With any
RT SITEWARE product, business managers and staff have the
ability to create, manage and personalize web-based content,
documents and communications as well as functionality, regardless
of technical expertise, for use in meeting changing business
needs. For IT professionals, the RT SITEWARE platform, based
on RT SITEBUILDER (J2EE and XML) is easily integrated into
existing websites and allows for the development of additional
functionalities using familiar scripting environments. RT
SITEWARE frees IT professionals from content and communications
related tasks to concentrate on architecture, design and
infrastructure issues.
RT SITEWARE is designed for fast implementation and easy
customization. Unlike competitive products that offer either
minimal "configurable" interfaces (the traditional
ASP model) or development platforms requiring extensive
customization to achieve any functionality in meeting any
particular business use (the traditional enterprise content
management systems), RT SITEWARE combines the best of both
with its "custom ASP" approach. Custom ASP (cASP)
involves providing core functionalities bundled to meet
predefined business requirements ("Business Application
Solutions") for "out-of-the-box" implementation
yet still allowing for extensive customization.